This tune is, as they say, THE JAM. It seems like every couple years, there's some crossover pop song that is genetically engineered to generate maximum hysteria when played at high volume. One that makes your rump shake intependent of any rational thought. Turn of the 90s, it was "Hot In Herrre" by Nelly. A couple years back, "Crazy In Love" appeared, and was followed shortly therafter by Amerie's "1 Thing". And this year, Twenty-Ought-Seven, Kanye and the robots' little ditty seems poised to take over the world in similar fashion...
It first leaked as a one-minute snippet on a Kanye West mixtape (pictured above), and within a week had appeared around the internet in complete form. A few days later it was being heard in clubs and from the windows of passing cars across New York City. Built from a loop of Daft Punk's classic dance tune "Harder, Better, Faster, Stronger" (which was, in turn, created around a sample from an obscure Edwin Birdsong disco track), it's a beat made for absolute sex on the dancefloor. Add some synth stabs, slightly off-kilter breakdowns, inexplicable echo-stutter on the vocals at the end of certain lines, and giant swells of music into every chorus. Then, let Kanye rip the best lyrics he's yet conceived, spraying pop references as he proclaims his invincibilty and presents his case for going home with you. It's credited to Kanye and the Daft Punk boys themselves, and it's f***ing 1000% awesome.
As the man says, "bow in the presence of greatness".
-PAR
[elements of this appeared earlier on my Hip-Hop Annotations site. self-plagarism's okay, right?]
[Edit, Sept. 007: According to the credits of the album now that it's finally out, Timbaland also had a hand in this. Of course.]
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